Name: Aesthetic Business Start-Up
Price: 1500.00 CAD
Availability: InStock

About Course

Turn your certification into a booked, profitable practice in Québec. Six modules take you from launch foundations through services and equipment sourcing, client workflows and automation, website health and search visibility (organic, AI and paid), social media, and first-year finances — anchored to the rules that apply to estheticians here.

Each module ends with a practice workshop where you produce a real deliverable for your own business — a launch checklist, an equipment plan and supplier shortlist, a client journey with automated follow-ups, a website and search audit, a first ad campaign with a 90-day content calendar, and a first-year plan — followed by a quiz and an essay. Business start-up support from the IPL Lab team continues after the course; social media management and automation are available as a separately billed service.

Course Content

1. Launch Foundations: Legal, Premises and Insurance (8h)
The market and your business model, legal form and registrations in one pass, premises compliance, insurance and liability — everything that must be in place before the first client, without the detours.

1-1. The Aesthetics Market and Your Business Model
1-2. Legal Form, Registration and Taxes in One Pass
1-3. Premises Compliance, Insurance, CNESST and Liability
1-4. Practice: Your Launch Compliance Checklist

2. Services, Pricing, Suppliers and Equipment Sourcing (8h)
A service menu inside the esthetic scope, pricing from real costs and margins, and how to source devices, consumables and skincare: supplier vetting, Health Canada licensing, warranties, training, leasing versus buying.

3. Workflows, Booking and Client Systems (8h)
Online booking with deposits and cancellation rules, intake and consent, OPC-compliant packages, Law 25 records, and the automated reminders, follow-ups, rebooking and review requests that run the day without you.

4. Online Marketing: Website Health, SEO and AI Visibility (8h)
Brand and honest claims, a website that loads, converts and is technically sound, local and organic search ranking, Google Business Profile, and being visible and cited in AI search.

5. Paid Advertising and Social Media (8h)
Google Ads and Meta ads for local aesthetic services — budgets, targeting, creative and platform rules for cosmetic services — plus social media content and SMM automation (offered as a separately billed service).

6. Money, Growth and Start-Up Support (8h)
Bookkeeping, cash flow and funding, measuring cost per lead and return by channel, hiring, subcontracting and scaling, and the start-up support that continues after the course.

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Student Ratings & Reviews

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Aesthetic Business Start-Up

About Course

Course Content

1. Launch Foundations: Legal, Premises and Insurance (8h)
The market and your business model, legal form and registrations in one pass, premises compliance, insurance and liability — everything that must be in place before the first client, without the detours.

1-1. The Aesthetics Market and Your Business Model

1-2. Legal Form, Registration and Taxes in One Pass

1-3. Premises Compliance, Insurance, CNESST and Liability

1-4. Practice: Your Launch Compliance Checklist

2. Services, Pricing, Suppliers and Equipment Sourcing (8h)
A service menu inside the esthetic scope, pricing from real costs and margins, and how to source devices, consumables and skincare: supplier vetting, Health Canada licensing, warranties, training, leasing versus buying.

2-1. Designing Your Service Menu Within the Esthetic Scope

2-2. Pricing: Costs, Margins and Break-Even

2-3. Sourcing Devices, Consumables and Skincare: Suppliers, Licensing and Warranties

2-4. Practice: Your Equipment Plan and Supplier Shortlist

3. Workflows, Booking and Client Systems (8h)
Online booking with deposits and cancellation rules, intake and consent, OPC-compliant packages, Law 25 records, and the automated reminders, follow-ups, rebooking and review requests that run the day without you.

3-1. Online Booking, Deposits and Cancellation Policies

3-2. Client Intake, Consent, OPC Packages and Law 25 Records

3-3. Automating the Workflow: Reminders, Follow-Ups, Rebooking, Reviews and CRM

3-4. Practice: Building Your Client Journey from First Click to Rebooking

4. Online Marketing: Website Health, SEO and AI Visibility (8h)
Brand and honest claims, a website that loads, converts and is technically sound, local and organic search ranking, Google Business Profile, and being visible and cited in AI search.

4-1. Brand, Positioning and Honest Claims

4-2. Website Health: Speed, Mobile, Structure and Conversion

4-3. Organic Ranking: Local SEO, Google Business Profile, Content and AI Visibility

4-4. Practice: Your Website and Search Audit

5. Paid Advertising and Social Media (8h)
Google Ads and Meta ads for local aesthetic services — budgets, targeting, creative and platform rules for cosmetic services — plus social media content and SMM automation (offered as a separately billed service).

5-1. Google Ads for Local Aesthetic Services

5-2. Meta Ads: Instagram and Facebook Creative, Targeting and Platform Rules

5-3. Social Media Content and SMM Automation (Billed Separately)

5-4. Practice: Your First Campaign and 90-Day Content Calendar

6. Money, Growth and Start-Up Support (8h)
Bookkeeping, cash flow and funding, measuring cost per lead and return by channel, hiring, subcontracting and scaling, and the start-up support that continues after the course.

6-1. Bookkeeping, Cash Flow and Funding

6-2. Measuring What Works: KPIs, Cost per Lead and Return by Channel

6-3. Hiring, Subcontracting and Scaling

6-4. Practice: Your First-Year Plan

Obtenez • Earn a certificate

About Course

Course Content

1. Launch Foundations: Legal, Premises and Insurance (8h) The market and your business model, legal form and registrations in one pass, premises compliance, insurance and liability — everything that must be in place before the first client, without the detours.

1-1. The Aesthetics Market and Your Business Model

1-2. Legal Form, Registration and Taxes in One Pass

1-3. Premises Compliance, Insurance, CNESST and Liability

1-4. Practice: Your Launch Compliance Checklist

2. Services, Pricing, Suppliers and Equipment Sourcing (8h) A service menu inside the esthetic scope, pricing from real costs and margins, and how to source devices, consumables and skincare: supplier vetting, Health Canada licensing, warranties, training, leasing versus buying.

2-1. Designing Your Service Menu Within the Esthetic Scope

2-2. Pricing: Costs, Margins and Break-Even

2-3. Sourcing Devices, Consumables and Skincare: Suppliers, Licensing and Warranties

2-4. Practice: Your Equipment Plan and Supplier Shortlist

3. Workflows, Booking and Client Systems (8h) Online booking with deposits and cancellation rules, intake and consent, OPC-compliant packages, Law 25 records, and the automated reminders, follow-ups, rebooking and review requests that run the day without you.

3-1. Online Booking, Deposits and Cancellation Policies

3-2. Client Intake, Consent, OPC Packages and Law 25 Records

3-3. Automating the Workflow: Reminders, Follow-Ups, Rebooking, Reviews and CRM

3-4. Practice: Building Your Client Journey from First Click to Rebooking

4. Online Marketing: Website Health, SEO and AI Visibility (8h) Brand and honest claims, a website that loads, converts and is technically sound, local and organic search ranking, Google Business Profile, and being visible and cited in AI search.

4-1. Brand, Positioning and Honest Claims

4-2. Website Health: Speed, Mobile, Structure and Conversion

4-3. Organic Ranking: Local SEO, Google Business Profile, Content and AI Visibility

4-4. Practice: Your Website and Search Audit

5. Paid Advertising and Social Media (8h) Google Ads and Meta ads for local aesthetic services — budgets, targeting, creative and platform rules for cosmetic services — plus social media content and SMM automation (offered as a separately billed service).

5-1. Google Ads for Local Aesthetic Services

5-2. Meta Ads: Instagram and Facebook Creative, Targeting and Platform Rules

5-3. Social Media Content and SMM Automation (Billed Separately)

5-4. Practice: Your First Campaign and 90-Day Content Calendar

6. Money, Growth and Start-Up Support (8h) Bookkeeping, cash flow and funding, measuring cost per lead and return by channel, hiring, subcontracting and scaling, and the start-up support that continues after the course.

6-1. Bookkeeping, Cash Flow and Funding

6-2. Measuring What Works: KPIs, Cost per Lead and Return by Channel

6-3. Hiring, Subcontracting and Scaling

6-4. Practice: Your First-Year Plan

Obtenez • Earn a certificate

Student Ratings & Reviews

1. Launch Foundations: Legal, Premises and Insurance (8h)
The market and your business model, legal form and registrations in one pass, premises compliance, insurance and liability — everything that must be in place before the first client, without the detours.

2. Services, Pricing, Suppliers and Equipment Sourcing (8h)
A service menu inside the esthetic scope, pricing from real costs and margins, and how to source devices, consumables and skincare: supplier vetting, Health Canada licensing, warranties, training, leasing versus buying.

3. Workflows, Booking and Client Systems (8h)
Online booking with deposits and cancellation rules, intake and consent, OPC-compliant packages, Law 25 records, and the automated reminders, follow-ups, rebooking and review requests that run the day without you.

4. Online Marketing: Website Health, SEO and AI Visibility (8h)
Brand and honest claims, a website that loads, converts and is technically sound, local and organic search ranking, Google Business Profile, and being visible and cited in AI search.

5. Paid Advertising and Social Media (8h)
Google Ads and Meta ads for local aesthetic services — budgets, targeting, creative and platform rules for cosmetic services — plus social media content and SMM automation (offered as a separately billed service).

6. Money, Growth and Start-Up Support (8h)
Bookkeeping, cash flow and funding, measuring cost per lead and return by channel, hiring, subcontracting and scaling, and the start-up support that continues after the course.